Social Technographics
Air Date: Tuesday, April 24, 2007
Cost: $250
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Presented By:
Charlene Li
Vice President, Principal Analyst
Forrester Research, Inc.
Who should attend: Interactive Marketing professionals and Vendor Strategy professionals
Description:
Online registration for this teleconference is now closed. To register, please contact Client Support at 617/613-5730 or 1-866-FORRESTER.
Description
This teleconference will introduce "Social Technographics" as a way to understand how consumers adopt Social Computing technologies like blogs, social networking, podcasts, and tagging. Analyzing a company's Social Technographics profile forms the foundation for a coherent Social Computing strategy.
Agenda
- What is Social Technographics?
- What are the Social Technographics of different demographics, sites, and brands?
- How can Social Technographics be used to create a coherent Social Computing strategy?
Vendors mentioned: BazaarVoice, Communispace, del.icio.us, Facebook, iTunes, Leverage Software, MySpace, Six Apart, Wordpress, and YouTube.
Related Research
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
