Interactive Marketing Channels To Watch In 2007
Air Date: Thursday, March 29, 2007
Cost: $250
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Presented By:
Brian Haven
Senior Analyst
Forrester Research, Inc.
Who should attend: Marketing Leadership professionals and Interactive Marketing professionals
Description:
Online registration for this teleconference is now closed. To register, please contact Client Support at 617/613-5730 or 1-866-FORRESTER.
Description
Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media — like blogs, podcasts, RSS, social networks, and online video — are strong up-and-comers. But mobile and game marketing are relatively ignored. Why? Marketers won’t adopt until they see proof that emerging channels work. Our advice? Start adopting now to keep up with your customers who already actively use emerging technologies. Advanced online ad targeting, RSS, and blogs provide the easiest entry points.
Agenda
- Which interactive marketing channels do marketers use?
- What proof are marketers looking for before adopting new channels?
- What steps should marketers take in adopting emerging channels?
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
