The Customer Experience Review, Q3 2007

Air Date: Tuesday, September 25, 2007

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

This teleconference will serve as a guide for customer experience professionals seeking an overview of recent Forrester research for their role. Attendees will also get a sneak peak at upcoming reports relevant to them. The speakers will start by highlighting the most significant data points, findings, and recommendations of the past quarter. Next, they will take a more in-depth look at issues surrounding personas: who makes them, how you can tell a good one from a great one, and best practices for using them. Finally, they will share titles and topics for new research coming out in the fourth quarter.

Agenda

• Highlights of third quarter research for customer experience professionals
• Overview of research on designing for the aging population; going beyond useful, usable Web sites to create desirable online experiences; and how proprietary technologies differentiate interactive marketing agencies
• In-depth look at who makes today's best personas and how leading companies use personas
• Preview of upcoming reports on usability and user experience

Vendors mentioned: Avenue A | Razorfish, R/GA, Tribal DDB Worldwide, and VML.

Related Research:

Designing Interactions For An Aging Population

by Elizabeth Boehm, July 31, 2007

Desirable Online Experiences: Taking Web Sites Beyond Useful And Usable

by Kerry Bodine, August 08, 2007

How Proprietary Technologies Differentiate Interactive Marketing Agencies

by Kerry Bodine, August 14, 2007

Best And Worst Of Personas, 2007

by Moira Dorsey, July 19, 2007

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.