The US Interactive Marketing Forecast 2007 To 2012

Air Date: Friday, January 04, 2008

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

This teleconference will present Forrester's forecasted growth in seven interactive marketing channels, including: search engine marketing, online display ads, email marketing, online video, social media, mobile marketing and in-game advertising. The session will also discuss the primary drivers behind this growth and what marketers and media sites can do to prepare for expected future trends.

Agenda

• What is the state of interactive marketing today? How will it grow?
• What factors are driving growth in different interactive channels?
• What will the interactive marketing landscape look like in 2010? In 2012?
• What can marketers (and media firms) do to prepare for and take advantage of expected changes in the space?

Vendors mentioned: DoubleClick, Facebook, Google, MySpace, VideoEgg, and Yahoo!

Related Research:

US Interactive Marketing Forecast, 2007 To 2012

by Shar VanBoskirk, October 10, 2007

Get Serious With Search Marketing

by Shar VanBoskirk, August 20, 2007

Interactive Marketing Channels To Watch In 2007

by Brian Haven, March 27, 2007

US Online Marketing Forecast: 2005 To 2010

by Charlene Li, Shar VanBoskirk, May 02, 2005

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.