B2B Marketing: Blogging Trends And Best Practices

Air Date: Wednesday, February 27, 2008

Cost: $250

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Presented By:

Who should attend: Technology Product Management & Marketing professionals and Information & Knowledge Management professionals

Description:

Last year, we looked at how B2B marketing uses blogs and found that only 29 of the Fortune 500 firms sponsored business-oriented blogs. In the intervening months, social media — and blogging in particular — has become a hot topic among B2B marketers and decision-makers. But does growing interest translate into progressive blog use among B2B firms, high-tech and otherwise? What are the best practices Forrester sees B2B marketers using when it comes to blogging?

Agenda

• The state of B2B blogging in 2008: what changed?
• What are the main benefits, and challenges, of business blogging?
• What are the best practices and how do you assess your firm's readiness?
• What is in store for 2009 and beyond?

Vendors mentioned: iUpload, Movable Type, and Wordpress

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.