Marketing The Socially-Conscious PC

Air Date: Tuesday, March 25, 2008

Cost: $250

Couldn't Attend This Teleconference?

You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.

Presented By:

Who should attend: eBusiness, Channel & Product Management professionals

Description:

Who should attend: eBusinness, Channel and Product.

Description

Dell is offering PCs, with Microsoft's Windows Vista software, cobranded with the (RED) campaign, a philanthropic effort to combat HIV/AIDS in Africa. This type of social responsibility marketing appeals to a brand-loyal group of US consumers. Product strategists for consumer PCs will need to take into account this sort of marketing strategy in the future to appeal to consumers.

Agenda

• Dell and Microsoft’s (RED) campaign partnership is a great example of social responsibility marketing
• Certain consumer segments should be targeted with socially responsible PC offerings
• Social responsibility is an extension of the Age of Style in consumer PCs
• The future of social responsibility marketing for PCs

Vendors mentioned: Apple, Dell, HP, and Microsoft.

Related Research

Marketing The Socially Responsible PC

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.