Break Free From Bad Email

Air Date: Tuesday, April 15, 2008

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals, Customer Experience professionals, Direct Marketing professionals, and Marketing Leadership professionals

Description:

Marketers seeking cheap, frequent, and easy highs misuse the email channel. They over-communicate to valuable subscribers and fail to heed the poor practices they perpetuate. If they abandon their sloppy methods, they can begin to practice "intentional email," a deliberate way to cultivate customers in the email channel and extend relationships over time. Marketers need to take the time to understand the true value of email programs, the effects of email over time, and email's relationship with the broader marketing plan. What helps? Thinking of email beyond opens and clicks and cataloging email investments.

Agenda:

• Common email mistakes
• Solutions to break the bad email cycle

Related Research:

Break Free From Bad Email

by Julie M. Katz, April 16, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.