Forrester: - Making Leaders Successful Every Day

Making In-Store Media Ready For Prime Time

Air Date: August 2, 2007 Cost: $250 Couldn't Attend This Teleconference? You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format this is convenient for you.

Lisa Bradner Senior Analyst Forrester Research, Inc.

To register please contact Client Support at 617/613-5730 or 1-866-Forrester or at +44 20 7323 7730 or +44 20 7631 0202 (from Europe). Online registration for this teleconference is now closed.

Description

This teleconference will review the in-store media landscape, recent updates from the PRISM consortium and Forrester's point of view on what will make in-store media a viable medium.

Agenda

• What's driving the interest in in-store media?
• How the work of the PRISM consortium will influence in-store media?
• How to plan for in-store media.

Vendors mentioned: DSIQ, PRISM, and PRN.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.