Forrester's North American Technographics® Consumer Benchmark Survey, 2007
Air Date: Monday, October 22, 2007
Cost: $250
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Presented By:
Charles S. Golvin
Principal Analyst
Forrester Research, Inc.
Who should attend: Consumer Market Research professionals, Consumer Product Strategy professionals, and eBusiness & Channel Strategy professionals
Description:
Forrester has completed its annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on Forrester's North American Technographics® Benchmark Survey, 2007. Come hear and see highlights from the Benchmark including a forecast of 15 consumer technologies, mobility adoption, and Web 2.0 interest.
Agenda:
- How is the population segmented in technology adoption?
- What consumer technologies will dominate in five years?
- Highlights on consumer technology adoption
- Highlights on consumer use of technology in various industries
Vendors mentioned: ATT, Comcast, Dell, ESPN, Google, HP, NYTimes, Sprint, TimeWarner, Verizon Wireless, Weather.com, and WSJ.
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
