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For Marketing Leadership Professionals

Tell Your B2B Marketing Story With Online Video

January 26, 2009

By Laura Ramos with Peter Burris, Christina Lee, Zachary Reiss-Davis

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Why Read This Report

As business-to-business (B2B) marketers recognize the power of video for creating emotional, engaging connections with prospects, most struggle to make this medium personal and persuasive. As production costs drop, capturing buyer attention with full-motion video requires marketers to step outside their comfort zone and replace lackluster corporate collateral with live-action demonstrations and stories. Forrester offers five approaches assured to transform video from humdrum nattering to compelling interaction that generates more qualified demand and makes marketing communication more authentic.
Tags: B2B eCommerce, B2B Marketing, Consumer Electronics & Technology, eCommerce, Interactive Marketing Strategy and Process, Media & Entertainment, Technology Product Strategies
US $ 499
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TABLE OF CONTENTS

  • Online Video: A Not-So-Novel Way To Engage Business Buyers
  • Five Approaches For Creating Online Video Value

  • RECOMMENDATIONS

    Feature Online Videos In The B2B Marketing Mix
  • Supplemental Material
  • Related Research Documents
 
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