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With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and sites in meeting the needs of auto insurance customers? In September, we examined and ranked the mobile apps and sites of six leading US private passenger auto insurers across 26 criteria using Forrester's Mobile Insurance Functionality Benchmark methodology. This webinar helps digital insurance professionals understand the functionality being offered by the largest US auto insurers and what new best and emerging practices have caught our attention.
Agenda:
Key takeaways:
Insurers mentioned: Allstate Insurance, Farmers Insurance Group, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual Automobile Insurance.
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With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers?
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