For Customer Insights Professionals

The New Privacy: It's All About Context

Adopt Contextual Privacy To Gain A Market Advantage

Why Read This Report

"Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the foundational currency of social, mobile, and local services. Context is key: Businesses crave insight into the context in which consumers are using their products, and consumers want businesses to deliver contextually relevant services. Contextual privacy is a framework for negotiating the collection and use of personal data that ensures a fair value exchange for both the customer and the business. This report will explain what contextual privacy is, why you must adopt it, the best practices we see today, and the ones we expect to see tomorrow.
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TABLE OF CONTENTS

  • Privacy Isn't Dead, Though We Understand Why You Might Think It Is
  • Two Reasons You Must Do Privacy Better
  • Privacy's Future Is About Context And Value
  • The Principles Of Contextual Privacy: Transparency, Choice, Caution
  • In The Future, Contextual Privacy Equals Trust And Success
  • WHAT IT MEANS

    The Privacy Wars Have Broad Implications
  • Supplemental Material
  • Related Research Documents