For eBusiness & Channel Strategy Professionals

The Coming Of HTML5

Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

    Why Read This Report

    With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to fragmented browser support. Fast-forward to 2012, and the tide is turning; leading online brands, including Apple, Best Buy, Four Seasons Hotels, and Rue La La to name a few, are now putting the features of HTML5 to use on their desktop sites with the goal of enhancing the online experience for customers using modern browsers like Chrome, Firefox, and IE9. We are at an inflection point: With consumer adoption of HTML5-"capable" desktop browsers widespread and web developer understanding of the technology rapidly maturing, HTML5 is no longer an emerging toolset for mobile and tablet development. Instead, it is fast becoming the de facto standard for web experience innovation across touchpoints.

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    TABLE OF CONTENTS

    • HTML5 Is Evolutionary, Not Revolutionary
    • The Features That Really Matter
    • RECOMMENDATIONS

      Make HTML5 Part Of Your Ongoing Site Evolution
    • Supplemental Material
    • Related Research Documents