CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Customer Insights Professionals

The 2011 Listening Platform Landscape – A Social Computing Report

Exploring The Tools And Technologies That Manage Social Media Data

December 14, 2010

By Zach Hofer-Shall with Suresh Vittal, Emily Murphy, Allison Smith

  • 1588 downloads
  • 0 comments
  • Rating:

Why Read This Report

In January 2009, Forrester identified an evolution in the social media technology market: Social media monitoring tools grew into a more advanced technology and analytics infrastructure — listening platforms. Now, nearly two years later, the market continues its rapid development. But, due to the large and fragmented landscape, CI professionals struggle to find the platform best suited for their needs. To help, Forrester classified the market into three categories — social dashboards, multichannel analytics providers, and listening service partners — and identified the strengths and weaknesses of each segment.
Tags: Brand Monitoring, Customer Analytics, Customer Experience Management, Customer Intelligence Strategy and Process, Listening Platforms, Social Computing, Web 2.0
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Firms Struggle With Listening Vendor Selection
  • The Listening Platform Landscape Splinters Further

  • WHAT IT MEANS

    Listening Platforms' Evolution Accelerates

  • RECOMMENDATIONS

    Guide The Platform Selection Process With The Other Three P's
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart