Forrester

Why Read This Report

The way we think of eBusiness technology has fundamentally changed. We are no longer selecting a set of platforms and technologies to launch a site; we are now selecting technologies that can support marketing, shopping, buying, and service capabilities across a multitude of enabled customer touchpoints. These touchpoints include the Web, mobile web, apps, kiosks, call center interfaces, points of sale, and a wide range of emerging interactive touchpoints such as interactive TV and even appliances or consumer products. eBusiness professionals must empower their developers, businesspeople, and partners to innovate and optimize the customer experience in and across these touchpoints, creating opportunities to drive profitable business growth. They can do this by leveraging an agile commerce platform, one that can be exposed through services, managed in the cloud, and extended to support changing business needs over time. This report is the tools and technology component of the agile commerce playbook. It is an update to the report "The Agile Commerce Platform" originally published on October 19, 2011.