For Marketing Leadership Professionals

The Audience Targeting Imperative

    Why Read This Report

    Digital marketers must embrace audience targeting to efficiently and effectively connect with their target consumers. But navigating the audience targeting vendor landscape — one increasingly crowded with specialists, one-stop shops, and everything in between — presents challenges. Forrester recommends that marketers proactively test into the opportunity, using the purchase funnel to guide their strategic approach.
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    TABLE OF CONTENTS

    • Audience Targeting Holds Great Promise
    • Audience Targeting Works
    • Challenges To Adoption Exist
    • The Purchase Funnel Should Inform Your Approach
    • RECOMMENDATIONS

      Marketers Should Test Audience Targeting
    • Supplemental Material
    • Related Research Documents