FOR Marketing Leadership PROFESSIONALS

The B2B Online Community Playbook


Design Your B2B Community For Maximum Engagement




This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each stage of their engagement with your company — from the first "hello" to long-time customer or partner. It will teach you how to incorporate buyer insight as you determine the right community approach, develop a comprehensive strategy, organize internal resources to meet objectives, learn from the ...

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PLAYBOOK RESEARCH

Business Case: The ROI Of "Owner" Communities
Assessment: Gauging Your Current Community Approach
Organization: Organizing For Community Success
Tools And Technology: Community Enabling Tech Marketing Overview 2012
Performance Management: Running An Effective Community
Continuous Improvement: Refining Community Performance
Assessment: Gauging Your Current Community Approach
Performance Management: Running An Effective Community
Tools And Technology: Community Enabling Tech Marketing Overview 2012
Business Case: The ROI Of "Owner" Communities
Continuous Improvement: Refining Community Performance
Organization: Organizing For Community Success

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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.

 
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