FOR eBusiness & Channel Strategy PROFESSIONALS

The B2B eCommerce Playbook


Building A World-Class B2B eCommerce Business




Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early stages of building their B2B eCommerce operations. They're in their infancy with regard to effectively targeting B2B buyers online, developing an industrial-strength B2B eCommerce infrastructure, and achieving an acceptable B2C-like customer experience standard. In this playbook, we examine today's broader ...

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PLAYBOOK RESEARCH

Overview: Building A World-Class B2B eCommerce Business
January 07, 2013 | Andy Hoar
Vision: The Future Of B2B eCommerce
Coming September
Landscape: Key Trends In B2B eCommerce For 2013
October 18, 2012 | Andy Hoar
Business Case: The Case For Channel-Shifting Customers Online
April 22, 2013 | Andy Hoar
Assessment: Evaluating Your B2B eCommerce Development
June 21, 2012 | Andy Hoar
Strategic Plan: Five Keys To Effective B2B eCommerce
April 18, 2013 | Andy Hoar
Road Map: Thrive By Adopting Proven B2C Principles
November 09, 2012 | Andy Hoar
Organization: Organizing For World-Class B2B eCommerce
August 13, 2012 | Andy Hoar
Processes: Best Practices Case Study: B2B Ratings And Reviews
December 12, 2012 | Andy Hoar
Tools And Technology: Scenario-Based eCommerce Technology Evaluation Process
Coming August
Performance Management: Must Have Analytics For B2B eCommerce
Coming July
Benchmarks: Best-In-Class Key Performance Indicators
Coming July
Continuous Improvement: Using ACTIVE Strategies To Optimize Execution
November 26, 2012 | Andy Hoar
Vision: The Future Of B2B eCommerce
Coming September
Tools And Technology: Scenario-Based eCommerce Technology Evaluation Process
Coming August
Performance Management: Must Have Analytics For B2B eCommerce
Coming July
Benchmarks: Best-In-Class Key Performance Indicators
Coming July
Business Case: The Case For Channel-Shifting Customers Online
April 22, 2013 | Andy Hoar
Strategic Plan: Five Keys To Effective B2B eCommerce
April 18, 2013 | Andy Hoar
Overview: Building A World-Class B2B eCommerce Business
January 07, 2013 | Andy Hoar
Processes: Best Practices Case Study: B2B Ratings And Reviews
December 12, 2012 | Andy Hoar
Continuous Improvement: Using ACTIVE Strategies To Optimize Execution
November 26, 2012 | Andy Hoar
Road Map: Thrive By Adopting Proven B2C Principles
November 09, 2012 | Andy Hoar
Landscape: Key Trends In B2B eCommerce For 2013
October 18, 2012 | Andy Hoar
Organization: Organizing For World-Class B2B eCommerce
August 13, 2012 | Andy Hoar
Assessment: Evaluating Your B2B eCommerce Development
June 21, 2012 | Andy Hoar

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B2B eCommerce

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you analyze maturity and capabilities against your buyers' need for responsive, B2C-like purchase experiences, ensuring you invest in platforms that are both flexible and expandable. Watch the video.

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With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.

 
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