For Customer Experience Professionals

The Business Case For Rich Internet Applications – A Social Computing--DO NOT USE Report

Simple Models Show The Business Value Of RIAs

    Why Read This Report

    Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs wonder if they're worth the investment even as many who already employ RIAs struggle to assess their true value. Our research and conservative models show that well-designed RIAs can produce eye-popping results that can help prove the value of current investments and make the case for future RIA projects.
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    TABLE OF CONTENTS

    • RIAs Hold Great Appeal For Site Owners
    • Models Surface The Value Of RIAs
    • RECOMMENDATIONS

      Craft An RIA Measurement Strategy
    • WHAT IT MEANS

      RIA Adoption Will Accelerate
    • Supplemental Material
    • Related Research Documents