Forrester

Why Read This Report

As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate tangible value from BI by building solid business cases in an area where cause and effect often are not straightforward. However, building a BI business case is not for the faint of heart due to the grey areas around which processes and tools to include; the multiple BI components that typically need to be customized and integrated; and the frequent unpredictability of BI systems integration efforts. This document, the business case report of the BI playbook, guides application development and delivery (AD&D) professionals and their business and enterprise architecture partners through the maze of BI business case categories and typical BI ROI components and identifies areas where quick wins may be possible. In addition, the report features results of a recent Forrester survey so that readers can benchmark their BI business case projections or results against peers.