Forrester Research : Webinar : The Business Technology Challenge: How To Foster, Manage, And Sustain Innovation

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WEBINAR: The Business Technology Challenge: How To Foster, Manage, And Sustain Innovation

Thursday, June 28, 2012
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Presented by Claire Schooley, Connie Moore

Categories: IT Management, IT Organization, Marketing Talent Management, Business Process Management, Packaged Applications, Marketing Organization & Culture, Technology, Marketing & Strategy, Organizational Design & Change Management, Innovation...(More)(Less)6

DESCRIPTION

This webinar focuses on how to create an innovative culture that encourages the multigenerational workforce to contribute to shaping future business. We discuss how embedded innovation happens over and over once the strategy is put in place with the right structure, focus, and support. Case studies from companies that have innovative practices in place give participants concrete examples and point out the challenges, best practices, and risks associated with sustainable innovation. Participants learn:

How project innovation differs from embedded innovation.
The structures and resources that must be in place to support innovation.
How to create a company culture that supports creative ideas that lead to sustainable innovation.

Agenda:

Defining And Identifying Approaches for Innovation — What Works And What Doesn't Work
The Critical Ingredients For Creating An Innovation Culture
Case Studies: Medco, Whirlpool, Scotiabank
Lessons Learned
Getting Started!

Vendors Mentioned: Imaginatik, Spigit