Why Read This
Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because the market is about one-tenth of the size of the US tech market, it's often treated as an extension of the US market. But Canada's differences matter. Sometimes the Canadian economy grows, even when the US economy is down. At other times — such as in 2011 to 2012 — it moves in parallel to the US market, amplifying revenue growth for vendors active in both markets. Additionally, at all times, its relatively large and sophisticated government, financial services, primary production, and oil and gas sectors make it attractive to tech vendors that focus on these industries. Astute vendor strategists should have a targeted strategy for Canada, leveraging the insights that this report provides into the shape as well as the size of the Canadian tech market.
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