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For Sales Enablement Professionals

The Cloud-Driven Evolution Of Asian Tech Distributors

How Tech Vendors Can Capitalize On The Changing Roles Of Distributors

July 10, 2012

By Tirthankar Sen with Dane Anderson, Charu Khera, Abhinav Dhruwa

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Why Read This Report

Forrester believes that the number of tech distributors in Asia will drop by 15% to 20% over the next five years due to mergers, acquisitions, and other market consolidation. As a result, tech vendors that partner with distributors that change with the market will drive the next wave of growth, while those that don't will fall by the wayside. This report details the impact the cloud is having on distributors in Asia, the long-term viability of those distributors, and how vendors must position for success as these disruptions take place.
Tags: Cloud Computing, Distribution Channels - ISVs, OEMs & VARs, Infrastructure Architectures, IT Infrastructure & Operations, Marketing & Strategy, Sourcing & Procurement, Sourcing Strategy & Execution, Tech Partners & Channels, Tech Sector Economics, Technology, Technology Adoption Data, Technology Product Strategies, Vendor Alliances & Partnerships
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TABLE OF CONTENTS

  • Rapid Cloud Adoption In Asia Is A Threat To Distributor Business Models
  • Tech Vendors Feel Distributors Still Have An Important Role To Play
  • Distributors Must Leverage A Small Window To Evolve (And Survive)
  • The Early Shoots Of Distributor Innovation Are Sprouting

  • RECOMMENDATIONS

    Distributors Can Be Your Partner In Growth
  • Supplemental Material
  • Related Research Documents
 
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