Why Read This
The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics, economics, and competitive landscape of IT services over the next three to four years: 1) the "restructuring economy"; 2) innovation moving to the edge of the enterprise; 3) the redefining of buying and governance dynamics in accounts; and 4) "as-a-service" becoming the norm. This is the first in a series of reports that detail the success imperatives for tech services vendor strategists. The five initial success imperatives include: a ruthless continuing focus on process excellence and efficiencies; portfolio management with a product marketing and proactive solution packaging mindset; a sales strategy that builds and rewards a new type of client relationship; a culture and processes that drive success across client and partner ecosystems; and a management vision and thought leadership underpinned by strong governance.
Tags: B2B eCommerce, B2B Marketing, eCommerce, Go-To-Market Strategies, Information Management, IT Services, Outsourcing, Packaged Applications, Pricing Strategies, Product & Solutions Strategies, Product Portfolio Strategies, Software-as-a-Service (SaaS), Systems Integration, Tech Sector Economics, Technology Product Strategies