Why Read This
We're finally seeing consumers embrace computing on the go — whether it's experimentation with Net access and application downloads on the iPhone or trying out inexpensive netbooks, the past 18 months have seen an explosion in activity and functionality. As is always the case with new consumer product opportunities though, mistakes have been and will continue to be made; a Convenience Quotient analysis of portable computing platforms shows how the various feasible options stack up. Tellingly, laptops still just squeeze out the competition overall, but smartphones and the next generation of netbooks threatened to steal the crown — particularly when focusing on specific consumer scenarios like high mobility or engagement with social media.
Tags: Broadband & Remote Access, Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Devices, Consumer PCs, eCommerce, Enterprise Mobile Devices, Enterprise Mobility, Go-To-Market Strategies, Mobile Channel for Consumers, Product & Solutions Strategies, Product Portfolio Strategies, Smartphones, Technology Product Strategies, Telecommunication Services