FOR Customer Insights PROFESSIONALS

The Customer Loyalty Playbook


Drive Smarter Customer Loyalty With Customer Intelligence




Customer loyalty is a hot topic. Companies look to loyalty programs to enhance customer knowledge and drive customer retention, revenue, and engagement. But, while they see the potential of loyalty programs, most companies fall short of success — relying on undifferentiated discount strategies rather than customer intelligence to capitalize on customer data and deliver valued offers and experiences. Forrester's customer loyalty playbook addresses the foundational strategies, technologies, ...

Read more

  • DISCOVER
  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Overview: Drive Smarter Customer Loyalty With Customer Intelligence
September 26, 2012 | Emily Collins
Vision: Intelligence-Driven Loyalty
September 12, 2012 | Emily Collins
Landscape: Consumer Attitudes Toward Loyalty Programs Deteriorate
January 29, 2013 | Emily Collins
Business Case: TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013
January 30, 2013 | Emily Collins
Assessment: Evaluate And Evolve Your Loyalty Program's Intelligence Quotient
December 5, 2012 | Emily Collins
Strategic Plan: Base Your Plan For Intelligent Loyalty On Maturity
March 6, 2013 | Emily Collins
Road Map: How To Build A Road Map For Your Intelligent Customer Loyalty Program
Coming August
Organization: Organizing For Intelligent Loyalty
September 28, 2012 | Emily Collins
Processes: Enable Loyalty Program Success With Sound Processes
September 28, 2012 | Emily Collins
Tools And Technology: The Customer Loyalty Ecosystem
September 11, 2012 | Emily Collins
Performance Management: Measuring Loyalty Program Effectiveness
September 28, 2012 | Emily Collins
Benchmarks: Marketers Are Overconfident In Their Loyalty Strategies
September 28, 2012 | Emily Collins
Continuous Improvement: Building A World-Class Loyalty Program
September 28, 2012 | Emily Collins
Road Map: How To Build A Road Map For Your Intelligent Customer Loyalty Program
Coming August
Strategic Plan: Base Your Plan For Intelligent Loyalty On Maturity
March 6, 2013 | Emily Collins
Business Case: TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013
January 30, 2013 | Emily Collins
Landscape: Consumer Attitudes Toward Loyalty Programs Deteriorate
January 29, 2013 | Emily Collins
Assessment: Evaluate And Evolve Your Loyalty Program's Intelligence Quotient
December 5, 2012 | Emily Collins
Overview: Drive Smarter Customer Loyalty With Customer Intelligence
September 26, 2012 | Emily Collins
Organization: Organizing For Intelligent Loyalty
September 28, 2012 | Emily Collins
Processes: Enable Loyalty Program Success With Sound Processes
September 28, 2012 | Emily Collins
Performance Management: Measuring Loyalty Program Effectiveness
September 28, 2012 | Emily Collins
Benchmarks: Marketers Are Overconfident In Their Loyalty Strategies
September 28, 2012 | Emily Collins
Continuous Improvement: Building A World-Class Loyalty Program
September 28, 2012 | Emily Collins
Vision: Intelligence-Driven Loyalty
September 12, 2012 | Emily Collins
Tools And Technology: The Customer Loyalty Ecosystem
September 11, 2012 | Emily Collins

video thumbnail

Customer Loyalty

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you leverage customer intelligence to develop and implement a more engaging and effective loyalty program. Watch the video.

playbook icon

Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart