FOR Application Development & Delivery PROFESSIONALS
The Digital Experience Delivery Playbook
Drive Unified Digital Customer Experiences With Better Technology Strategies
Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to support their firm's initiatives. A broad focus on digital customer experiences carries great risks for your firm: too much experimentation for not enough return; too much duplication and waste; and too little use of data to drive and measure business results. To overcome these risks, and to partner with ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insights. This Playbook helps you create a digital experience strategy that supports marketing and business counterparts, from vision to implementation to ongoing optimization. Watch the video.
Drive overall strategy.
With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive technology solutions has never been more challenging for application development and delivery professionals. Learn how Forrester Consulting can help.