For Marketing Leadership Professionals

The Digital Media Buying Maturity Framework

    Why Read This Report

    Marketers fall into four categories of digital media buying maturity, based on their strength across their organization, planning and execution, measurement, and technology. This report of the digital media buying playbook provides a self-assessment and will give you the insight you need to understand these phases of digital media buying maturity. You can share the insights you gain with your colleagues and partners to create a broader level-setting exercise and get the juices flowing for change.
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    TABLE OF CONTENTS

    • Digital Media Buying Must Evolve With Changing Consumer Behavior
    • Introducing Forrester's Digital Media Buying Maturity Model
    • Take This Self-Assessment To Determine Your Own Media Buying Maturity
    • RECOMMENDATIONS

      Commit To Moving Your Digital Media Buying Toward Greater Maturity
    • Supplemental Material
    • Related Research Documents