Why Read This
Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this vision, eBusiness leaders' and their peers' in-store operations are embarking on an aligned journey to digitize the in-store experience by empowering customers and sales associates alike with best-in-class mobile and interactive technologies. The business case for this investment is twofold: First to prevent the loss of in-store sales, and second to create an endless aisle where stores can capture sales for items beyond those on the shelf. This report will help eBusiness professionals identify best-of-breed in-store digital experiences and the technology behind them, as well as understand their role in building out these experiences.
Tags: Client Computing Hardware, Client Systems, Consumer Mobile Activities, Consumer Mobile Devices, Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Enterprise Mobile Devices, Enterprise Mobility, In-Store Technologies, IT Infrastructure & Operations, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Customer Experience, Smartphones