The Essentials Of Mobile Commerce

Marketing And Strategy Workshop

Monday, June 25, 2012New York, NY

Mobile commerce is coming. Will your business be ready once it arrives?

With the explosion of web-enabled mobile devices, mobile commerce is not something to be ignored. In 2011, consumers spent more than $6 billion on their mobile devices. Forrester forecasts spending to top $31 billion by 2016. The opportunity in mobile exists far beyond the addition of another channel. Mobile already has a huge influence on in-store sales, service, and engagement. Location-based services can push relevant notifications and promotions or, more simply, give users directions to the closest store location. Either way, ignoring this problem won't make it go away. Consumers will continue to adopt and use convenient services and products — and abandon those that are not.

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Event Overview

This Workshop provides participants a rich series of presentations and hands-on experiences to help them in develop a vision and road map for mobile services. Topics include how to evolve the maturity of your mobile services, how to best integrate mobile across different touchpoints and channels, how to balance online/offline goals, how to plan infrastructure requirements for future mobile services, how to make technology tradeoffs, and Forrester's take on evolving mobile technologies such as location-based services and payments as well as emerging players such as Google and Facebook. You start to learn how to develop a great mobile experience that will support your company's initiatives from Forrester's ongoing, forward-thinking research on the mobile space. Forrester provides you with concrete skills and knowledge that you can use to support and promote mobile commerce.

 

Key Takeaways

During this full day of presentations, hands-on exercises, and discussions, Forrester analysts cover how to:

  • Interact with customers via the mobile channel.
  • Develop an outstanding, transactional mobile experience.
  • Prepare for the future of mobile.
  • Capitalize on the emergence of tablet commerce.

Who Should Attend?

Executives entrusted with developing and/or executing their company's mobile presence, soliciting RFPs from mobile vendors, and evangelizing mobile throughout their organization.

Why Attend?

This Workshop arms attendees with data-driven insights into how consumers interact with mobile devices and frameworks for approaching decision-making in the mobile landscape.

 
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