The Essentials Of Mobile Commerce

Marketing & Strategy Workshop

Wednesday, October 26, 2011Chicago, IL

  • Wednesday October 26

    • 08:00 AM - 08:30 AM

      Breakfast Reception
      Julie A. Ask, Vice President, Principal Analyst, Forrester Research
      Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research

    • 08:30 AM - 09:00 AM

      Introductions And Expectations

    • 09:00 AM - 10:00 AM

      The Mobile Imperative

      Consumer mobile behavior and high-level trends, including mobile commerce forecast, predictions, and success stories. This section also includes data from the June 3, 2011, "The State Of Retailing Online 2011: Marketing, Social, And Mobile" report.

    • 10:00 AM - 10:15 AM

      Break

    • 10:15 AM - 12:00 PM

      Mobile Commerce Today

      Industry-leading examples and screen shots for each process within the purchase cycle -- branding, POS, influence, commerce, and post-sales. This section includes both B2C and B2B examples.

    • 12:00 PM - 01:00 PM

      Lunch

    • 01:00 PM - 03:00 PM

      Balancing Multichannel Goals In Designing Mobile Services

      The analysts discuss the opportunity with apps, the POST framework and convenience quotient, vendors to consider, and they conduct an exercise to evaluate your current or envisioned mobile experience.

    • 03:00 PM - 03:15 PM

      Break

    • 03:15 PM - 04:15 PM

      The Future Of Mobile: Innovations And Adoptions

      Contextual elements will become the future of mobile. This section includes a discussion of smartphone usage and adoption rates, innovation, and the competitive advantages this innovation will enable.

    • 04:15 PM - 04:45 PM

      Where Tablets Fit In

      Discussion around the new shopping experience that tablets enable

    • 04:45 PM - 05:00 PM

      Wrap-Up And Next Steps
 
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