Forrester

Why Read This Report

Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical eCommerce markets evolve. In this report, we examine the four phases that eCommerce markets tend to pass through on the path to maturity: connect and entertain, eBusiness basics, comparable goods purchases, and subjective purchases. eBusiness professionals looking to expand their global reach must have a clear understanding of which phase each market is in before prioritizing markets for expansion.