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For Sales Enablement Professionals

The Feeding Frenzy Over The Mobile Developer Channel

Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield

November 05, 2010

By Tim Harmon with Peter Burris, Zachary Reiss-Davis, Eric Hsieh

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Why Read This Report

Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the convergence of mobile computing, cloud computing, and machine-to-machine (M2M) computing is more than mere turbulence — it represents a perfect storm that threatens to dramatically erode competitive beachheads that have defined the landscape of the tech industry for decades. The competition for developer support is fierce, and the winners will be in a position to dictate terms in the next generation of computing ecosystems.
Tags: Client Computing Hardware, Distribution Channels - ISVs, OEMs & VARs, Enterprise Mobile Devices, IT Infrastructure & Operations, Mobile Application Development, Mobile Application Platforms, Mobile Operating Systems, Mobile Software & Platforms, Organizational Design & Change Management, Product Management, Smartphones, Sourcing Strategy & Execution, Tablets, Tech Partners & Channels, Vendor Alliances & Partnerships
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TABLE OF CONTENTS

  • The Battle For Developers Is At Fever Pitch
  • The Smartphone/Tablet Market: Game On
  • The New Developer Channel Checklist For Garnering Application Value

  • RECOMMENDATIONS

    Tech Marketers Need To Adopt An Extended Demand-Chain Solution Focus
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    VARs Are Morphing Into New Business Models That Include Developers

  • Models & Calculators:

    Business Adoption Of Smartphones And Tablets Is High

  • Models & Calculators:

    Forrester Client Inquiries Show Differing Interest In Smartphone Platforms

  • Models & Calculators:

    Besides Mobile Email And Calendaring, Other Applications Are Gaining In Popularity

 
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