Why Read This
Europe's frequent Net users are interested in a wide range of financial alerts, from large payment warnings to insurance renewal reminders. Most of these Net users would like to receive alerts by email, although one-third would like SMS alerts. Young Net users, not surprisingly, are the most interested in SMS alerts. Financial services eBusiness executives whose firms don't offer alerts today should prioritize the development of alerts as a way to improve customer service and reduce the number of routine interactions in branches and call centers.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Customer Experience Management, Customer Relationship Management (CRM), eCommerce, eCommerce Adoption, Financial Services, Mobile Channel for Consumers, Mobile eCommerce, Mobile Services, Online Financial Products & Services, Short Messaging Service (SMS), Telecommunication Services