CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

The Financial Alerts That Net Users Want

Consumer Interest In Email And SMS Alerts Continues To Outstrip Supply

August 7, 2007

By Benjamin Ensor with Cliff Condon, Lauriane Camus

  • 224 downloads
  • 0 comments
  • Rating:

Why Read This Report

Europe's frequent Net users are interested in a wide range of financial alerts, from large payment warnings to insurance renewal reminders. Most of these Net users would like to receive alerts by email, although one-third would like SMS alerts. Young Net users, not surprisingly, are the most interested in SMS alerts. Financial services eBusiness executives whose firms don't offer alerts today should prioritize the development of alerts as a way to improve customer service and reduce the number of routine interactions in branches and call centers.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Customer Experience Management, Customer Relationship Management (CRM), eCommerce, eCommerce Adoption, Financial Services, Mobile Channel for Consumers, Mobile eCommerce, Mobile Services, Online Financial Products & Services, Short Messaging Service (SMS), Telecommunication Services
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart