The Forrester Wave™: B2B Commerce Suites, Q4 2013

This webinar addresses the issues that global organizations face when implementing online and self-service channels for B2B.

We look at how manufacturers, distributors and other B2B firms are grappling to better serve their sales channels through digital experiences as well as developing new business models to support complex selling relationships with distributors, resellers, partner networks, employees, retail stores, and end consumers. Behind the scenes, eBusiness professionals are making significant investments in next-generation B2B commerce technologies to enable these transformations; however, unraveling the vendor landscape remains a challenge.

The webinar includes a review of the vendors included in our Forrester Wave™ report "B2B Commerce Suites, Q4 2013."

Agenda:

• Why Organizations Must Enable B2C-Like Customer Experiences For B2B Commerce
• The Impact That Mobile Devices Are Having On B2B Purchase Workflows
• How The Online Channel Can Attract And Service A New Class Of B2B Customer
• A Review Of Our Recent Forrester Wave, "B2B Commerce Suites, Q4 2013"

Key takeaways:

• B2B commerce vendors don't just provide basic functionality; they enhance commerce capabilities.
• B2B-specific feature sets and back-end tools are differentiators in the B2B commerce suites market.

Vendors mentioned: Commerceserver.net, Hybris (an SAP company), IBM, Insite Software, Intershop, NetSuite, and Oracle Commerce.