About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and customer analytics. ClearSaleing performed well with its strong attribution methodology, despite its limited experience in incorporating offline channels. GroupM's LIVE platform provides a solid attribution offering, while Adobe and Convertro follow close behind with limited offline channel coverage and less mature attribution approaches.
Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.
Forrester Wave™: Cross-Channel Attribution Vendors, Q2 '12
COMMENTS ()