Why Read This
In Forrester's 149-criteria evaluation of customer hubs vendors, we found that Siperian, Initiate Systems, IBM, Dun & Bradstreet (D&B) Purisma, and Oracle UCM led the pack because of their broad support for multiple industries, number of successful live customers, significant research and development (R&D) investment in advanced functionality, and experience with large data volumes. Sun Microsystems debuted in the top slot among Strong Performers with solid data deduplication, architecture, and open-source options. Meanwhile, SAS DataFlux debuted as a Strong Performer building from its rich data quality history. Oracle CDH and SAP continue to progress as short-list alternatives among install base clients. Evaluated vendors continue to improve their offerings awaiting improved maturity among customers.