For Marketing Leadership Professionals

The Forrester Wave™: Data Management Platforms, Q3 2013

DMP Providers That Matter Most For Marketers And How They Stack Up

    Why Read This Report

    In Forrester's 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.
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    TABLE OF CONTENTS

    • DMPs Broaden To Unify Multi-Touchpoint Audience Data
    • Data Management Platform Evaluation Overview
    • Leaders Begin To Offer Seamless Data Ingestion And Message Delivery
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents