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For Application Development & Delivery Professionals

The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind

Latest Update: May 31, 2012

By Anjali Yakkundi with Stephen Powers, Dave West, Shannon Coyne

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Why Read This Report

The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) professionals are often confused about which solution to choose. And the evolving customer experience management (CXM) ecosystem means that DAM must integrate with technologies to enable to the management and delivery of compelling customer experiences. In Forrester's 15-criteria evaluation of the DAM market, we identified 12 significant vendors in the space — ADAM Software; Adobe; Autonomy, an HP company; Canto; celum; EMC; Extensis, a Celartem company; MediaBeacon; North Plains; OpenText; Widen Enterprises; and Xinet — and then researched, analyzed, and scored them. This report details our findings on how DAM vendors measure up and plots where they stand in relation to each other in order to help AD&D professionals select the right solution for their rich media management needs.
Tags: Customer Experience Management, Digital Asset Management, Enterprise Content Management, Information Management, Marketing & Strategy, Technology
US $ 2495
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TABLE OF CONTENTS

  • "Digital Asset Management" Causes Confusion In An Evolving Market
  • The Rich Media Management Market: A Lot Of Davids But No Real Goliath
  • DAM Moves Out Of Its Siloed Past Into A CXM Future
  • DAM For Customer Experience Evaluation Overview
  • The Results: OpenText And Autonomy Lead An Immature Market
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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    Forrester Wave™: Digital Asset Management For Customer Experience, Q2 '12

 
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