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For Marketing Leadership Professionals

The Forrester Wave™: Email Marketing Service Providers, Q4 2009

Responsys And ExactTarget Edge Ahead In A Tight Pack Of Eight Leaders

December 23, 2009

By Julie Katz, Carlton A. Doty with Christine Spivey Overby, David Daniels, Shar VanBoskirk, Emily Murphy

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Why Read This Report

In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pack. All eight Leaders were narrowly separated and achieved Leader status through innovation and a commitment to advancing client education and sophistication. Evaluated vendors include: Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive.
Tags: Email Marketing & RSS, Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Service Providers, Tech Sector Economics
US $ 2495
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TABLE OF CONTENTS

  • A Soft Economy Is Driving Renewed Focus On Email Marketing
  • Tough Challenges Are Raising Email Marketers’ Expectations Of Vendors
  • Email Marketing Service Provider Evaluation Overview
  • Client Satisfaction, Innovation Commitment, And Services Depth Drive Success
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents
 
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