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For Marketing Leadership Professionals

The Forrester Wave™: Email Marketing Vendors, Q1 2012

Responsys, ExactTarget, And Experian CheetahMail Lead The Market

January 20, 2012

By Shar VanBoskirk with Dave Frankland, Sarah Glass, Sarah Takvorian

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Why Read This Report

In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys, StrongMail, and Yesmail Interactive — from a pool of 48, and researched, analyzed, and scored them. This report details our findings about how each vendor measures up and plots where they stand in relation to each other to help interactive marketers select the right partner for their email marketing efforts.

Tags: Email Marketing & RSS, Interactive Marketing Strategy and Process, Marketing & Strategy, Marketing Communications, Marketing Messaging, Marketing Service Providers
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TABLE OF CONTENTS

  • Email Marketing Gains Sophistication
  • The Email Marketing Vendor Evaluation Explained
  • Standalone Technology Firms Lead
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents
 
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