For Marketing Leadership Professionals

The Forrester Wave™: Email Marketing Vendors, Q1 2012

Responsys, ExactTarget, And Experian CheetahMail Lead The Market

    Why Read This Report

    In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys, StrongMail, and Yesmail Interactive — from a pool of 48, and researched, analyzed, and scored them. This report details our findings about how each vendor measures up and plots where they stand in relation to each other to help interactive marketers select the right partner for their email marketing efforts.

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    TABLE OF CONTENTS

    • Email Marketing Gains Sophistication
    • The Email Marketing Vendor Evaluation Explained
    • Standalone Technology Firms Lead
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents