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For Customer Insights Professionals

The Forrester Wave™: Enterprise Listening Platforms, Q2 2012

How Nine Vendors Stack Up In A Constantly Changing Market

April 24, 2012

By Zach Hofer-Shall with Suresh Vittal, Dave Frankland, Allison Smith

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Why Read This Report

In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and innovative road maps. The landscape consists of many Strong Performers: Attensity with its data-processing focus, Converseon with its research reporting, Networked Insights with its focus on media planning and buying, NM Incite with its consulting services, SDL with its data collecting, and Synthesio with its international expertise. The evaluation identified a single Contender, Lithium Technologies, whose strength comes from its easy-to-use self-service dashboard.

Tags: Branding, Customer Analytics, Customer Experience Management, Customer Intelligence Strategy and Process, Listening Platforms, Marketing & Strategy, Social Computing, Web 2.0
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TABLE OF CONTENTS

  • Listening Platforms Make Social Intelligence Possible
  • Enterprise Listening Platform Evaluation Overview
  • Varied Offerings Meet Today's Demands
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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