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For Customer Experience Professionals

The Forrester Wave™: European Interactive Agencies — Web Design Capabilities, Q4 2007

Sapient Interactive, LBi, FullSIX, and Conchango Are Leaders In The Field

October 18, 2007

By Craig Menzies with Marta Baigorri, Tim van Tongeren, Jaap Favier, Steven Geller

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Why Read This Report

Forrester evaluated the Web design capabilities of leading European interactive marketing agencies across 18 criteria and found that Sapient Interactive, LBi, FullSIX, and Conchango established early Web design leadership — due in large part to their high scores on Forrester's Web Site Review and Brand Image Review methodologies. New to our rankings this year, MRM Worldwide emerged as a Strong Performer, along with Satama and Wunderman. Nurun and Euro RSCG 4D rounded out our list of agencies.
Tags: Advertising Agencies, B2C eCommerce, Customer Experience Management, eCommerce, Interactive Agencies, Interactive Marketing Strategy and Process, Internet & eCommerce Services, IT Services, Marketing Automation, Systems Integration
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TABLE OF CONTENTS

  • Web Design In Europe Continues To Grow
  • Interactive Agency Web Design Evaluation Overview
  • Interactive Agencies In Europe Drop A Grade
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents
 
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