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For Customer Experience Professionals

The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2007

Avenue A | Razorfish, Critical Mass, Organic, and R/GA Lead The Pack

April 11, 2007

By Kerry Bodine with Harley Manning, Moira Dorsey, Ross Popoff-Walker, Adele Sage, Steven Geller

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Why Read This Report

Forrester evaluated the Web design capabilities of leading interactive marketing agencies across 18 criteria. Our analysis identifies Avenue A | Razorfish, Critical Mass, Organic, and R/GA as Leaders — due in large part to their high scores on Forrester's Web Site Review and Brand Image Review methodologies. New to our rankings this year, Tribal DDB emerged as a Strong Performer, mostly on the merit of its exceptional online branding work. Other Strong Performers included Arc, Digitas, Fry, imc2, Molecular, and WHITTMANHART. IconNicholson, Macquarium, Sapient, and VML rounded out our list of agencies.
Tags: Advertising, Advertising Agencies, B2C eCommerce, Customer Experience Management, eCommerce, Interactive Agencies, Interactive Marketing Strategy and Process, Internet & eCommerce Services, Marketing & Strategy, Marketing Automation, Marketing Service Providers, Media Mix, Web Design & Usability
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TABLE OF CONTENTS

  • Demand For Web Design Work Continues To Rise
  • Interactive Agency Web Design Evaluation Overview
  • We Graded Interactive Agencies Two Ways
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents
 
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