For Customer Insights Professionals

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Due Diligence Required: These Vendors Are Great At Marketing

Why Read This Report

In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion, and Silverpop —and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other, to help marketing leaders select the right partner for their lead-to-revenue initiatives.
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TABLE OF CONTENTS

  • L2RM Automation Drives B2B Marketing Maturity And Results
  • The L2RM Platform Evaluation Process Explained
  • Be Deeply Diligent To Find Your L2RM Platform
  • Evaluated Vendors Offer A Powerful Mix Of Tools And Services
  • The L2RM Platform Market Is On The Cusp Of Significant Change
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Vendor Selection Aids:

    Forrester Wave™: L2RM Platform Vendors: For Large Enterprises, Q1 '14

  • Vendor Selection Aids:

    Forrester Wave™: L2RM Platform Vendors: For Small Marketing Teams, Q1 '14