Why Read This
The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness professionals seek next-generation solutions that will enable them to simultaneously grow mobile revenues and stay on the cutting edge of mobile commerce innovation — they must skate where the puck is going to be, not where it has been. In Forrester's 75-criteria evaluation of mobile commerce solution providers, we identified the 10 most significant providers of mobile commerce solutions: Branding Brand, July Systems, Kony, Mad Mobile, Merkle 5th Finger, Mobify, Moovweb, Netbiscuits, Skava, and Usablenet. We researched, analyzed, and scored them in three areas: current offering, strategy, and market presence. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness and channel strategy professionals select the right partner to support mobile commerce growth.