For eBusiness & Channel Strategy Professionals

The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

Why Read This Report

The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness professionals seek next-generation solutions that will enable them to simultaneously grow mobile revenues and stay on the cutting edge of mobile commerce innovation — they must skate where the puck is going to be, not where it has been. In Forrester's 75-criteria evaluation of mobile commerce solution providers, we identified the 10 most significant providers of mobile commerce solutions: Branding Brand, July Systems, Kony, Mad Mobile, Merkle 5th Finger, Mobify, Moovweb, Netbiscuits, Skava, and Usablenet. We researched, analyzed, and scored them in three areas: current offering, strategy, and market presence. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness and channel strategy professionals select the right partner to support mobile commerce growth.
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TABLE OF CONTENTS

  • eBusiness Leaders Face A Quandary Of Mobile Development Options
  • So What Exactly Is A Mobile Commerce Solution Provider?
  • Mobile Commerce Solution Providers Evaluation Overview
  • Branding Brand Wears The Yellow Jersey, But The Pack Are Close
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Vendor Selection Aids:

    Forrester Wave™: Mobile Commerce Solution Providers, Q4 '13