For Customer Insights Professionals

The Forrester Wave™: Online Testing Platforms, Q1 2013

How Seven Vendors Are Addressing The Evolution Of Online Testing

    Why Read This Report

    In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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    TABLE OF CONTENTS

    • Optimization Is A Core Competency For Digital Marketers
    • Online Testing Platform Evaluation Overview
    • Online Testing Vendors Strain To Balance Functionality And Usability
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Vendor Selection Aids:

      Forrester Wave™: Online Testing Platforms, Q1 '13