Why Read This
In Forrester's 53-criteria evaluation of predictive analytics and data mining (PA/DM) vendors, we found that SAS Institute, SPSS (evaluated separately from new parent IBM's other PA/DM offerings), KXEN, Oracle, Portrait Software, and IBM (pre-SPSS acquisition PA/DM offerings) head the pack with mature, sophisticated, scalable, flexible, and robust solutions. SAS leads, providing the most feature-rich solution portfolio and, through its recent expansion of enterprise data warehouse (EDW) vendor partnerships, taking the industry lead in promoting in-database analytics as an emerging best practice for high-performance analytics deployments. SPSS is rapidly integrating its already strong PA/DM solution portfolio with new parent IBM's extensive data management solution family. KXEN stands out for its focus on content analytics, sentiment analysis, and social network analysis. Oracle distinguishes itself through the depth of its PA/DM tool's integration into its enterprise database and application portfolio. Portrait provides a comprehensive set of customer analytics offerings that integrate with its core PA/DM tool. TIBCO Software, FICO, and Angoss Software are Strong Performers in the PA/DM market.