For Marketing Leadership Professionals

The Forrester Wave™: Social Relationship Platforms, Q2 2013

The Eight Providers That Matter Most And How They Stack Up

    Why Read This Report

    In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media, Shoutlet, Socialware, Spredfast, Sprinklr, and Syncapse — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other; it is designed to help interactive marketing professionals select the right partner to manage their activities on public social networks such as Facebook, Twitter, and YouTube.
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    TABLE OF CONTENTS

    • Marketers Need Help Managing Their Branded Social Presences
    • Social Relationship Platform Evaluation Overview
    • The SRP Space Is Crowded With Undifferentiated Players
    • Vendor Profiles
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Vendor Selection Aids:

      Forrester Wave™: Social Relationship Platforms, Q2 '13