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For Customer Insights Professionals

The Forrester Wave™: Web Analytics, Q3 2009

Omniture, Coremetrics, Unica, And Webtrends Lead, With Nedstat Close

Latest Update: September 03, 2009

By John Lovett with Carlton A. Doty, Emily Murphy, Emily Murphy

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Why Read This Report

In Forrester's evaluation of eight Web analytics vendors, we reviewed 105 criteria that exposed a tight Leader board because of each vendor's ability to process copious amounts of data and offer robust customization capabilities. Leaders in this field include US companies Omniture, Coremetrics, Unica, and Webtrends, with Netherlands-based Nedstat holding its own. Google Analytics advanced to Strong Performer with demonstrated capabilities for the enterprise market, and AT Internet and Yahoo! Web Analytics ranked as Contenders. Through this detailed evaluation and report, we seek to identify Web analytics solutions that meet the needs of large enterprises as they grow, mature, and plan their evolving Web analytics strategies.
Tags: Application Strategy & Selection, Customer Experience Management, Marketing Automation, Online Marketing Technology, Packaged Applications, Sourcing & Procurement, Sourcing Strategy & Execution, Web Analytics, Web Design & Usability
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TABLE OF CONTENTS

  • Web Analytics Is The Decisive Tool For Online Customer Intelligence
  • Web Analytics Evaluation Overview
  • Our Analysis Revealed A Highly Competitive Race With A Photo Finish
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents
 
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